Logo Redesign

I chose to redesign the logo of the estate sale business called “Upside 2 Downsize”. When beginning my process of designing the logo I thought of some key images that resembled the company. A few terms that came to mind were “family owned” “easy” “clean” “reliable”. By defining the values of the company it helped me to create a better sense of what their projected image should be of their company. The finished logo is clean and simple and creates a feeling of comfort in the customer. I chose a very pleasing color scheme, pink and navy blue as they resemble a clear idea of Upside 2 Downsize.